10X Business Coach · San Luis Obispo County, CA

Stop Leaving Revenue on the Table — 10X Coaching & Sales Systems for Contractors.

We design and build the sales systems, marketing infrastructure, and coaching frameworks contractors and entrepreneurs need to close more jobs, install repeatable processes, and scale past $1M — backed by a proven 10X framework and an AI coach on call 24/7.

Book a Free Revenue Audit → See the Marketing Stack

20-minute call. Your numbers. No pitch, no pressure.

Don Smith

10X Certified Business Coach · 35+ Years in Business

30-Day Guarantee

Close 1 job or month 2 is free

Clients Served

100+

Contractors & Business Owners

Who This Is For

Built for the Business Owner
Who's Done Playing Small

Whether you're a painting contractor, a sales team, or a business owner ready to go all in — TrueXpanse has a system for you.

Painting Contractors

Doing $500K–$2M but feeling stuck? The 90-Day Contractor Accelerator is built for exactly where you are — with a system that gets you to $1M and beyond.

See the Accelerator →

Business Owners

Ready to stop running your business on gut feel and start running it on numbers? The proven coaching framework gives you the systems, mindset, and accountability to grow.

Explore Coaching →

Sales Teams

Your team has potential they're not reaching. Live training, role-play, objection handling, and the MAT platform to track every rep's activity and close rate.

Team Training →

The TrueXpanse System

Three Parts. One Machine.
Built to Scale Your Business.

Coaching

1-on-1 coaching with Don using the Grant Cardone framework. Weekly calls, goal-setting, sales systems, and real accountability. For contractors and business owners ready to go all in.

Explore Coaching →

$97/mo

MAT Platform + Asa AI

The Massive Action Tracker gives you a daily dashboard for pipeline, proposals, and activity. Asa — your built-in AI sales coach — guides you with proven coaching strategies every single day.

See the Platform →

CRM + Web

GoHighLevel CRM setup with automated follow-up sequences. Plus conversion-focused websites that send every lead directly into your pipeline. Done for you, trained by Don.

Explore CRM & Web →

🖌️ Exclusively for Painting Contractors

90-Day Contractor
Growth Accelerator

The only business coaching program built specifically for painting contractors doing $500K–$2M. Know your numbers. Build the machine. Scale to $1M and beyond — or month 2 is on us.

✓ Weekly 1-on-1 coaching with Don
✓ Full MAT platform setup + Asa AI access
✓ Pipeline, proposals & close rate system
✓ 30-day performance guarantee

Apply for the Accelerator →

Free

Book Your Revenue Audit

20 min. No pitch. Just your numbers.

$97/mo

MAT Platform + Asa AI

Track pipeline. Get coached daily.

Apply

90-Day Accelerator

Full coaching system. Guarantee included.

Massive Action Tracker

The Sales Platform Built
for the Way You Work

No bloated CRM. No confusing dashboards. Just the numbers that matter — tracked daily, reviewed weekly, improved constantly.

📊

Revenue Pipeline

See every deal from first contact to closed job. Know your close rate, average job size, and revenue forecast in real time.

🎯

Daily Targets

Set your daily activity goals — calls, estimates, follow-ups. Track in real time. Know every evening if you hit your numbers.

🤖

Asa AI Coach

Your built-in AI sales coach. Asa gives you objection responses, proposal tips, and daily motivation — available 24/7.

📝

Proposals

Track every proposal sent, pending, and closed. Know your conversion rate and exactly where deals go cold.

🌅

Day View

Start every day with a clear plan. End every day with a report. The simple daily ritual that keeps your pipeline moving.

📈

Revenue Dashboard

Monthly revenue, job volume, close rate trends. The numbers that tell you if you're on track — or where to course-correct.

Learn More About MAT Start Free Trial →

Don Smith

10X Business Coach · San Luis Obispo County, CA

Meet Your Coach

35 Years of Business.
Real Results. No Theory.

Don Smith isn't a career coach who's only ever coached coaches. He's built businesses, sold a print shop after 9 years of ownership, led organizations for over 35 years, and applied a proven business framework in the real world.

He built the MAT platform because no existing tool tracked what contractors and business owners actually needed to track. He coaches because he's lived the grind — and found a better way through it.

Read Don's Story Book a Free Call →

Real Results

What Clients Say About
Working with Don

From painting contractors to tech companies — these are the people who decided to stop leaving money on the table.

★★★★★

"Working with Don has been a game-changer for both my business and my mindset. His extensive knowledge and professional approach are unparalleled. His impact on my business and personal growth has been profound."

Dylan Linnenkamp

Home Inspector | Harper Homes

★★★★★

"After working one on one with TrueXpanse for a year our company has never been headed in such an accelerated direction. Our sales team expressed that it has been a game changer and a highly invaluable perk."

Seth Peek

Owner | Peek Painting & Peek Realty, CA

★★★★★

"Working with TrueXpanse has been a game-changer for our business. Their team is innovative, responsive, and truly understands data-driven strategies. From boosting our online presence to driving significant sales growth, they exceeded our expectations."

Traci McMahan

Owner | Paso Robles Tech, CA

★★★★★

"Your classes gave me a lot of confidence and knowledge. Your coaching is amazing and very helpful. I love your planner — it makes my life easier keeping me organized and on track."

Adela Ortiz

Owner | M&J Builders Inc, CA

★★★★★

"Don Smith at TrueXpanse has been an invaluable asset to my company for over a year. His expertise in business coaching and marketing is evident and his knowledge has truly made a difference for us."

Mike Tanore

Owner | LVS Motorcars, CA

★★★★★

"Don has that Central Coast 805 attitude — laid-back and mellow yet focused and driven. He's very responsive and helped our company grow through connections to new customers. We expect to work with him for a long time."

Sean Casedy

Owner | Connected Energy 805, CA

FAQ · Frequently Asked Questions

Questions Smart Owners Ask First

Short, straight answers. If yours isn't here, book the free Revenue Audit and ask Don directly.

Who is TrueXpanse for? +

TrueXpanse is built for contractors, service-business owners, and entrepreneurs who want to scale past $1M without working themselves into the ground. We design and build sales systems, coaching frameworks, and AI-powered tools that turn your business into a machine that runs without you.

What's the difference between Bronze, Silver, and Gold Quantum Marketing? +

Bronze ($297/mo + setup) is for solo entrepreneurs ready to build online credibility — website, CRM, and AI-Search-ready foundation. Silver ($1,499/mo) adds full marketing execution: ads, content, email, and the TASRS scorecard. Gold ($2,997/mo) is the full-service tier with the Live AI Visibility Report — actual screenshots showing whether ChatGPT and Gemini are recommending you. Every package includes AI-Search Optimization.

How long until I see results? +

Most clients see measurable lead-flow improvements inside 30–60 days when they implement the system as designed. Schema and content fixes for AI-Search show up in 60–90 days as the AI agents reindex. Larger structural wins — closing more jobs, raising your pricing, scaling past $1M — typically take 6–12 months of consistent work in the framework.

Do you only work with contractors? +

No. We provide the most direct value for contractors and service businesses because that's where Don Smith built his playbook over 35+ years — but the same coaching framework, sales systems, and Massive Action Tracker platform also serve entrepreneurs, sales teams, agency owners, and any business owner ready to install professional systems.

What is the Massive Action Tracker (MAT)? +

MAT is the proprietary SaaS platform built into every TrueXpanse engagement. It tracks daily revenue-generating activities, runs the Digital Presence Audit and TASRS AI-Search Readiness scoring, manages prospects and clients, and provides 24/7 access to Asa — an AI coach trained on Don Smith's coaching framework. MAT is what makes the coaching scalable and the results measurable.

Stop Leaving Revenue on the Table — 10X Coaching & Sales Systems for Contractors.