Free 30-minute strategy session with Don — no pitch, no pressure. Apply today →
Business Coaching · 35 Years · San Luis Obispo County, CA

Make Your Sales Predictable

World-class business coaching and sales training for contractors and owners — coached into your team.

No pitch. No pressure. Don personally reviews every request.

Sound familiar?

You didn't start a business to become its prisoner.

Everything runs through you

Every decision, every fire, every client call lands on your desk. Take a week off and revenue takes one too.

Busy, but not growing

You're working more hours than ever, yet the numbers have flatlined. Effort isn't the problem — the system is.

Burnout is closing in

The passion that started this thing is running on fumes. Something has to change — and you know it.

The Massive Action Method™

Clarity. Systems.
Action. Results.

No theory. No fluff. A four-part operating system Don has used for 35 years to build his own companies — and to help contractors and owners like you build theirs.

Don Smith coaching a leadership team
01

Get brutally clear

Define exactly where the business is, where it's going, and what's actually in the way.

02

Build the systems

Install processes and people so the business runs on rails — not on you.

03

Take massive action

Execute relentlessly on the few moves that matter, with weekly accountability.

04

Measure & multiply

Track the numbers that matter, double down on what works, and scale it.

The complete system

Every gear of your business. One machine.

Marketing Sales Appointment Center Office & Recruiting Accounting Production Service Referrals

Eight gears. One revenue machine — built to run without you in it.

Included with your coaching

The Massive Action Tracker

A dialed-in system that tracks the KPIs that drive revenue — daily activity, pipeline, and results — so growth stops being a guess and becomes predictable.

  • Daily activity tracking that builds momentum
  • A pipeline you can see — and trust
  • Asa, your AI sales coach, around the clock
See the Massive Action Tracker → Start on your own · $97/mo →
Predictable growth
This week▲ On track
Activity142%of target
Pipeline3.2×coverage
Streak21days of action
Real owners. Real results.

Don't take our word for it.

★★★★★

"Working with Don has been a game-changer for both my business and my mindset. His extensive knowledge and professional approach are unparalleled."

Dylan Linnenkamp
★★★★★

"After working one on one with TrueXpanse for a year our company has never been headed in such an accelerated direction."

Seth Peek
★★★★★

"Working with TrueXpanse has been a game-changer for our business. Their team is innovative, responsive, and truly understands data-driven strategies."

Traci McMahan
Choose your path

Three ways to work with Don.

Contractor Accelerator

90 days · systemized

A focused sprint that installs the Massive Action Method in your business — leave with a plan you can execute Monday morning.

Learn more
Most popular

1-on-1 Coaching

By application only

Don in your corner every week — direct accountability, the hard questions, and a growth plan built around your business, backed by the MAT app.

Apply now

Speaking

Keynotes & events

Bring the Massive Action Method to your team, association, or event. High energy, zero fluff, real takeaways.

Book Don
Questions, answered

Before you book your call.

How can my business increase revenue?+
Most owners try to grow by working more hours. There is a better way: aim at the right targets, put marketing ahead of sales, and build a system that brings work to you. The free strategy session includes a quick assessment that shows the few levers that will move your revenue the most — based on your numbers, not generic advice.
Why is marketing senior to sales?+
Because you cannot sell to people who do not know you exist. Marketing fills the room; sales closes the people in it. Most owners pour everything into selling and starve the marketing that feeds it, then wonder why leads are thin. This is one of the core principles Don teaches as a licensed 10X Business Coach, drawn from Grant Cardone's training, and he shows you how it applies to your business in plain terms on your strategy session.
What kinds of businesses does TrueXpanse work with?+
Contractors and home-service businesses — painters, electricians, plumbers, HVAC, roofing, and concrete and coatings — plus other owner-operators and entrepreneurs. Most clients are between $250K and $2M in revenue and want real systems so they can scale past $1M without living at work. TrueXpanse is based in San Luis Obispo County, California, and works with owners across the United States, in person and virtually.
What makes TrueXpanse different from other business coaches?+
Don brings 35 years of real business experience — he has built and sold a business, not just read about it. His coaching is backed by the MAT app and Asa, your AI coach, so you get daily accountability instead of one call a week. And the work is faith-driven and discipline-first — he is a mentor, not a cheerleader, and a licensed 10X Business Coach delivering proven, world-class strategies. The results speak through his clients, not his slogans.
What is the Massive Action Tracker (MAT)?+
MAT is the software Don built for owners and salespeople who want to stop guessing. It tracks your daily activity and pipeline, sets your revenue targets, and gives you Asa, an AI sales coach, around the clock. MAT Pro is $97/month (or $970/year), and MAT Elite is $197/month — Elite adds weekly one-on-one coaching from Don. Every plan includes a free demo and a 30-day results guarantee.
How do I get started with TrueXpanse?+
Book a free 30-minute strategy session — apply online or call (805) 909-3420. Don personally reviews every request and responds within 24 hours.

The business you want is one decision away.

Every month you wait costs you growth, freedom, and momentum. Apply for a free strategy session with Don today.

Apply for your free call →

No pitch. No pressure. Just a straight conversation about your business.